Packaging & Label Design: Elevate Your Brand with Best Visual Identity

In a world where attention is currency, your product’s container is more than a box—it’s your brand’s first impression, a silent pitch, and your customer’s emotional cue and here packaging play its part. Whether displayed on a retail shelf or arriving at a doorstep, the way your product is presented influences decisions before it’s even touched.

At its best, this presentation doesn’t just protect—it performs. It speaks directly to consumers, stands out in a crowded marketplace, and reflects the essence of the brand behind the product. For businesses aiming to build loyalty, generate buzz, and boost sales, it’s not a side note—it’s a strategy.

At We Will Handle, we help brands across industries create thoughtful, functional, and visually magnetic solutions that convert.

Why Packaging Matters More Than Ever

In today’s digital and physical retail landscape, consumers face an overload of choices. A single glance at your product’s exterior can be the difference between a scroll past and a sale.

Consider these stats:

• Over 70% of consumers agree that design influences their buying decisions.

• 52% of online shoppers say they’re likely to make repeat purchases from brands that deliver products in premium containers.

• Unboxing videos on platforms like YouTube and TikTok continue to rack up millions of views—because how something arrives is part of the experience.

The takeaway? It’s not just a shell. It’s a signal.

What Makes Good Design?

There’s no one-size-fits-all approach, but successful solutions share several common characteristics of packaging:

1. Clarity & Purpose
   Customers should immediately understand what the product is, who it’s for, and what makes it different. Minimalist brands like Aesop and Muji excel at this. Their approach is straightforward but radiates trust and intentionality.

2. Brand Cohesion
   From color palette to typography, the visual identity of your product’s container should match the brand. Take Apple, for example. The sleek white box isn’t just a container—it’s a continuation of their design philosophy.

3. Tactile Quality
   The feel matters—matte vs. glossy, rigid vs. soft-touch. Premium products use high-quality materials that make consumers feel like they’re holding something valuable.

4. Sustainability
   Modern consumers are eco-conscious. Brands that use recycled materials, biodegradable films, or minimalist designs not only reduce environmental impact but also boost their appeal. Lush and Seed (which ships vitamins in refillable glass jars) are strong examples.

5. Storytelling
   Good design communicates more than features—it tells a story. The illustrations on Tony’s Chocolonely wrappers, for example, highlight the brand’s mission to make 100% slave-free chocolate.

Types of Solutions We Create

At We Will Handle, we provide custom exterior design services for brands at every stage. Our expertise includes:

• Product Boxes
  From rigid luxury boxes to flat-fold cartons, we craft structures that align with your brand and protect your product.

• Label Design
  Whether it’s for a wine bottle, skincare serum, or jar of honey, we design labels that comply with industry standards while standing out on shelves.

• Pouch & Bag Design
  Flexible containers for food, cosmetics, or supplements. Crafted for form and functionality.

• Eco-Friendly Materials
  We prioritize compostable, recyclable, and reusable materials for sustainability-driven brands.

• Specialty Solutions
  Limited editions, influencer kits, or gift sets—our team specializes in creating high-impact, custom experiences.

Our Process: Built for Collaboration & Results

We work closely with founders, marketers, and brand managers to translate product vision into a physical form packaging.

1. Research & Discovery
   We begin with a deep dive into your product, competitors, target audience, and retail environment.

2. Creative Exploration
   Our team develops several design directions rooted in storytelling, form, and brand identity.

3. Refinement & Iteration
   You select your preferred direction. We iterate based on feedback, fine-tuning everything from layout to dielines.

4. Pre-Production Prep
   We finalize specs, prepare print-ready files, and liaise with printers or manufacturers on your behalf.

5. Launch Support
   Whether you need mockups for your website or help finding a sustainable printing partner, we’re here through launch and beyond.

Industry Examples: Solutions That Work

• Food & Beverage
  We designed a clean, ingredient-forward pouch for an organic granola brand that led to a 40% increase in retail sales. By using natural hues, clear labeling, and compostable materials, the product stood out in a crowded grocery aisle.

• Beauty & Cosmetics
  Our minimalist label and frosted glass combo for a skincare client helped them attract the clean beauty market while meeting FDA compliance standards.

• DTC Subscriptions
  For a fashion accessory subscription box, we created a compact, elegant unboxing experience using custom inserts and foil-stamped branding that improved social shares by 3x.

• Retail Pop-Ups
  We helped a startup create custom tote-style carriers for a seasonal pop-up. The solution doubled as a walking billboard for their brand.

Real-World Inspiration

For brands exploring unique exterior design, these case studies are worth examining:

• Glossier: Their iconic pink pouches doubled as packaging and reusable makeup bags. A masterclass in brand consistency. glossier.com

• JuneShine: Hard kombucha with eye-catching can designs that reflect organic, artistic vibes. juneshine.com

• Haus: Their aperitif bottles come in containers that look like they belong in a gallery. drink.haus

Future Trends to Watch

Stay ahead by aligning with what’s next:

1. Minimalist Aesthetics
   Less is more. Clear fonts, generous white space, and toned-down colors are making a comeback.

2. Smart Features
   QR codes, augmented reality labels, and NFC tags offer interactive brand experiences without clutter.

3. Hyper-Personalization
   Consumers love seeing their name or a personal message. Expect more customized labels and limited-run variants.

4. Digital-First Presentation
   With e-commerce rising, your product must look as good in photos as it does in hand.

5. Refill Systems
   Refillable bottles and modular designs grow popular, especially in beauty and household sectors.

Frequently Asked Questions

How long does it take to design a custom exterior?
Depending on complexity, projects typically take 3–5 weeks from concept to production-ready files.

Do you offer sustainable options?
Yes. We work with suppliers offering recyclable and biodegradable materials.

Can you help find a manufacturer?
Absolutely. We maintain a network of trusted partners and assist with production logistics.

What’s your pricing structure?
Pricing is project-based, depending on scope and complexity. Contact us at We Will Handle for a custom quote.

Do you offer redesign services?
Yes. Whether a brand refresh or complete overhaul, we can evolve your current look to better align with today’s market.

Final Thoughts: Invest in Presentation That Performs

Your product’s exterior is no longer just a protective layer—it’s a brand ambassador. When done right, it sparks curiosity, builds loyalty, and drives conversions. If your current approach isn’t pulling its weight, it might be time to rethink your strategy.

Whether launching new products or refreshing existing ones, We Will Handle can help you create designs that capture attention and convert browsers into buyers.

Ready to elevate your brand? Let’s build something extraordinary.