Brand Design
Brand Design: Why is it Important?
Why do big or small companies expend a lot of their resources in creating logos, typefaces, and colors of brands? The answer is they craft visual identity, creating an emotional connection with their customers in brand recognition.
Brand design plays a vital role in creating a unique brand identity in saturated markets. To represent your brand, you must describe all its attributes, such as its purpose and value, and its perception.
Definition of Brand Design
In simple terms, brand design refers to how a brand is visually represented. Brand design has several elements but few discuss the major ones here like logo, color, and typography.
These above elements make a brand stand out among its competitors. Your brand and design also have their representation in their unique way and create a specific image of your brand as well as convey the message to customers. It’s the first thing your customers see when they visit your social media, mobile application, and website. To strengthen your brand in the minds of your target audience, add a connectivity between you and your audience brand Identity performs a vital role.
As you know digital market is quite a saturated place so the brand design would be a key factor in standing out in the target audience.
What are the Elements of Brand Design?
Logo
A brand logo is an essential element of brand design. A good logo design will map in the minds of users and will become a frequent choice of users as they remember it. As we have, A swoosh for Nike, A sea shell for Shell, and an apple logo for tech giant Apple, the designer added a bite so users don’t confuse it with cherry, the bite represents the “byte” as it’s a tech brand logo.
There are 7 types of logos let’s discuss them in detail.
1: Monogram
2: Wordmark Logo
3: Pictorial mark
4: Abstract Logo
5: Mascot Logo
6: The Emblem
7: The Combination
The logotype is personal and depends on the business type. A logo is the first impression of your brand.
Color
Brand color is quite a subjective choice. They are the baseline of the whole branding and from your logo, card, packaging, social media graphics and much more color is the most important element. Color can be a key differentiator in brand recognition. Choosing the primary color of your brand is very important. Each color has a psychological impact on people.
Red
This color is used for passion, love, and action.Tinder, the dating app has a red color.
Blue
Blue is a symbol of clamor and cold, and it has a calming effect on people. Facebook and LinkedIn are also in blue because they appeal to calmness and relaxation in the mind.
Green
Green color is a very vast color this color can be used for any brand. The green color is also close to nature and money. If your brand is green, it is a good choice. Fiverr and Upwork are freelancing platforms and have green color
Yellow
Yellow symbolizes happiness, creativity, and enthusiasm. Yellow color is very attractive and makes a good choice for the main color of a brand. Snapchat, a social media app, has yellow color.
Black
Modern and sophisticated brands use black color. No one compares black because of its class and effectiveness. X and Space X is a space company and has a very modern feel.
Typography
Typography is also an important element for brand recognition.it is used for marketing purposes. It can be usually based on 1 to 2 font. It is also used in logos, websites, and social media. So make sure you choose the right font for your brand.
There are 4 types of typography
Serif fonts
Serif mostly have a mark at the end of the typeface. These fonts are used by the old and have romantic, classic, and elegant moods in them. Some commonly known serif fonts are Times New Roman, Garamond, Baskerville, Georgia, and Courier New.
If you use the above fonts, they make your brand trustworthy and traditional.
Sans serif fonts
Sans serif fonts on the other hand are opposite to the above fonts. It can be used for a modern and elegant look. Some commonly used sans-serif fonts are Roboto, Open Sans, Poppins, Noto Sans, Work Sans, and Epilogue.
Script typography
It can look like handwriting or calligraphy. Script typography fonts are versatile and add a deluxe feel to your brand. These fonts (like Allura or Pacifico).
Display fonts
Display fonts are easy to read and appealing to the eye. It is used for bold statements that people will remember for a long time.
Icons
The icon is used to create a unique brand identity. They are visual properties, commonly used in apps, or on websites, they are used to represent features that the human brain can easily understand rather than text. Icons improve readability and increase the readability speed. They are the most effective brand ambassadors. In simple terms, an icon means an image.
There are 5 types of icons
Monocolor
Monocolors are icons that have only one color. It can be any color but not more than one. it can be a filled or non-filled icon.
Multicolor
Multicolor icons have more than one color and they can be filled and non-filled.
Duotone
Duotone icons have only 2 colors in them and are rarely used in designs.
Outlined
Outlined icons are created by strokes and can be monocolor or multicolor.
Filled
Filled icons have filled color in it and some icons also have stroke in filled icons.
Layout
The layout is the process of design in which we arrange design elements on canvas like images, typography, icons, buttons, etc. The composition of all elements on canvas in a good manner presents a good layout of design. Layouts are essentially used in all designs like Flyers, brochures, cards, book covers, social media design, website design, mobile apps, etc.
Animation
Animation is an additional element to your brand design. It’s subjective and depends on the requirements and aesthetics of your design. Animation plays a significant part in your design delivering a specific message you want to deliver to your audience/users. Animation can be 2D or 3D and designed from moving images or can be made using vectors in dedicated animation-creating tools. Animation is the best way of storytelling to bring more life to your design using sound and motion.
Business card
Business cards are designed to get more reach to your business. Business cards are physical lead-generation potions. A well-designed business card creates more leads for your business and adds a positive impression on your potential customers. When it comes to designing business cards, there are no hard and fast rules, one of the examples in designing a card is you add your business logo on one side and your key details on the other, it’s a trending design these days.
Packaging
Packaging is the most significant element in brand design. If you sell physical products, packing plays a key role in your success. Good packing will increase the pick rate of your product among the products whose packaging is less attractive. It helps you to stand out with other products and give eye pleasing first impression to your potential customers.
Conclusion
In conclusion, we learned the branding from the logo to the end product packaging. Brand design is the backbone of any product whether it is physical or digital. We started with a logo, which is the identity of any brand, next, we jumped up on colors, colors give a specific feel depending on which color you choose. Next, we have typography, all the readability depends on the typography. Then Icons, are pictorial representations of features you are displaying on your product and they are in various types.
Next in a row, we have a layout, layout is a composition of all graphic elements those aesthetically pleasing and have a user-centric approach to it. Next, we have animation, A magical display of frames, that helps you the story. Next in line, Business cards are the physical invites for your clients. And last but not least we have the packaging, a graphical envelope for your product. These are the basic brand design elements we discussed in detail.
Brand design is very effective in business growth. It is used in brand awareness and helps out in increasing your profit ratio.
In the long term, these intangible assets convert into tangible assets which grow the business’s net worth. Brand design is the base of your business so if you want a professional brand designer Hire our professionals by visiting our pricing or to inquire about our experience in brand design. Contact us to get more information.
Brand design is important because it helps to differentiate a product or service from competitors. It also helps to build trust with customers, as a strong brand design conveys professionalism, reliability, and quality. Additionally, brand design can be used to create an emotional connection with customers, helping to foster loyalty and engagement.
Branding helps to differentiate a business from its competitors, making it more memorable and easier to recognize. It also helps to create a consistent visual identity, which is essential for building trust and recognition. Additionally, branding can be used to create a positive impression with customers, helping to build customer loyalty.
The right brand design can help create a positive and memorable experience for customers, which is essential for making a lasting impression. An attractive design can also help differentiate products from competitors, making it easier for customers to choose. Finally, effective design can help to create a positive brand image and reputation.
