Menu Design Services That Make Every Dish Look Delicious

Menus do more than list what’s available—they set the tone, shape perceptions, and influence what your customers order. A well-designed menu isn’t just pretty; it’s a silent seller, a brand ambassador, and a strategic tool that boosts revenue.

At We Will Handle, we specialize in menu design that combines aesthetics with purpose. Whether you’re running a cozy café, a fine dining restaurant, a food truck, or a global chain, your menu should reflect your unique flavor, culture, and culinary vision. We create menus that don’t just look great—they drive orders, support your brand, and create memorable dining experiences.

Why Menu Design Matters More Than You Think

You could have the best chef in town and a unique culinary concept—but if your menu is hard to read, boring, or cluttered, you’re missing opportunities.

It Influences Decision-Making

Studies show that customers make menu decisions in less than two minutes. Strategic design helps guide the eye, highlight best-sellers, and encourage profitable choices.

It Sets Expectations

Before the first bite, your menu communicates the kind of experience diners should expect—casual, upscale, artisanal, modern, traditional, or playful.

It Builds Brand Identity

Every font, layout, color, and word should echo your brand. Your menu is a tangible piece of your brand story.

It Enhances the Dining Experience

Menus can make guests feel confident and excited. A clean, organized, and visually pleasing menu reduces decision fatigue and improves satisfaction.

What Makes an Effective Menu Design?

Designing a menu isn’t about cramming every item into a template. It’s about clarity, persuasion, and flow. Here are the principles we apply to every menu we create.

Strategic Layout

We organize your offerings in a way that makes sense to your audience—logically grouped categories, intuitive flow, and easy scanning.

Eye Path Control

We use design principles to subtly guide the reader’s eye toward high-margin or signature items without being obvious or salesy.

Typography for Readability

Fonts should be stylish yet readable. We choose typefaces and sizes that make scanning easy—even in low-light environments.

Balanced Branding

From the logo placement to the tone of dish descriptions, every menu we design is deeply rooted in your visual identity.

Highlighting Techniques

We use boxes, borders, white space, and hierarchy to draw attention to what’s important—without overwhelming the layout.

Types of Menu Designs We Offer

From dine-in menus to delivery inserts, we cover every format your food business needs.

Dine-In Menus

Designed for table presentation. We consider lighting, spacing, and handling when designing these menus to ensure maximum readability and durability.

Takeout and Delivery Menus

Compact, foldable, and functional. Designed to be mailed, handed out, or tucked into every delivery bag.

Digital Menus

Optimized for smartphones, tablets, and QR-code access. Perfect for modern restaurants embracing contactless dining.

Chalkboard and Wall Menus

Designed for display—bold, legible, and formatted for various dimensions and viewing distances.

Seasonal or Event Menus

Short-term menus for promotions, holidays, or chef specials. We create standalone designs that complement your core menu.

Menu Boards and Screens

We design layouts for digital menu boards, TVs, or LED screens in quick-service and fast-casual environments.

Our Menu Design Process

Great menu design starts with a clear process. Here’s how we collaborate with you to build a menu that supports your brand and sales goals.

Step 1: Discovery & Planning

We start by understanding your business—your cuisine, target audience, brand personality, and goals. Do you want to drive more dessert sales? Showcase premium dishes? Promote combos? This step lays the foundation.

Step 2: Content Organization

We help you structure the content: categories, item names, descriptions, prices, and any dietary indicators. If needed, we assist with copywriting and editing for consistency and appeal.

Step 3: Visual Direction

We define the visual tone—elegant, rustic, minimalist, vintage, urban, colorful, etc.—to ensure every design choice supports your brand identity.

Step 4: Design & Layout

We create layout options and refine them based on your feedback. Each version is tailored for both aesthetics and performance.

Step 5: Revisions

You review the design and provide feedback. We offer multiple revision rounds to ensure the final design is exactly what you envisioned.

Step 6: Delivery

You receive the final files in all required formats—print-ready PDFs, digital menu formats, and editable source files if needed.

Why Clients Trust Us with Their Menus

Our design work is grounded in both creativity and strategy. Here’s what sets us apart.

Restaurant Industry Experience

From food trucks to fine dining, we’ve worked with a wide range of culinary businesses. We understand what works—and what doesn’t.

Design Meets Psychology

We apply principles from menu engineering and consumer psychology to subtly influence behavior while staying true to your brand.

Brand-Centric Approach

Every menu is custom. No templates. We design around you, not around stock formats.

Fast, Reliable Turnaround

Need it by next week? We can work within tight deadlines without compromising on quality.

Future-Proof Formats

Whether you need print, digital, or editable templates for frequent changes, we deliver menus that grow with your business.

Menu Design for Different Food Businesses

We know that one style doesn’t fit all. Here’s how we tailor our designs across various niches.

Restaurants & Cafés

Full-service menus with sections for starters, mains, desserts, beverages, and specials. Elegant, accessible, and aligned with your ambiance.

Bars & Lounges

Cocktail menus, wine lists, and food pairings designed for high readability in dimly lit settings.

Fast Casual & QSRs

Bold, high-contrast designs with menu boards, combo highlights, and easy-to-navigate structures for speed and clarity.

Food Trucks

Compact, eye-catching menus with maximum visibility. We design for chalkboards, window displays, or handheld menus.

Bakeries & Dessert Shops

Stylized designs that reflect sweetness, playfulness, and product variety—from cupcakes to coffees.

Hotels & Room Service

Professional, branded menus that align with hospitality standards and guest expectations.

Common Enhancements We Offer

QR Code Integration

Add scannable QR codes that link to your full digital menu, special offers, or ordering platforms.

Multi-Language Menus

Serve a global audience or tourist-heavy location? We design bilingual or multilingual menu versions.

Icons for Dietary Needs

Optional use of simple, unobtrusive indicators for gluten-free, vegan, spicy, and more.

Editable Templates

We can create editable menus in PowerPoint, Canva, or InDesign for your team to update seasonally.

Frequently Asked Questions

Do you help with naming and descriptions?
Yes, we offer copywriting support for dish names, taglines, and descriptions that fit your brand voice and entice your audience.

Can I request a printable and a digital version?
Absolutely. We deliver all requested formats for print and screen, including optimized PDF, JPG, and web formats.

Do you support frequent menu updates?
Yes. We offer ongoing menu update packages or can build editable templates so you can make changes in-house.

What if I only have a rough Word document of my menu?
That’s totally fine. We can work from almost any format, including PDFs, text files, or even photos of your existing menu.

Is printing included?
We don’t print in-house but can prepare print-ready files and recommend trusted printing partners.

Tips for Optimizing Menu Performance

• Limit options per category: Too many choices lead to decision fatigue. We design to highlight the right mix.

• Use pricing psychology: We avoid price columns and unnecessary currency symbols when appropriate.

• Keep updates seasonal: Refreshing your menu every few months keeps it exciting and allows space for new revenue drivers.

• Track performance: Monitor what sells and update the design accordingly. We’re here to iterate and improve.

Final Thoughts: A Menu Is More Than Just a List

Your menu is your restaurant’s most important marketing tool. It’s the one piece of communication every single customer interacts with. That alone makes it worth doing right.

At We Will Handle, we design menus with intention, precision, and flavor. Whether you’re launching a new concept or refreshing an old favorite, we’ll make sure your menu looks as good as your food tastes—and works just as hard.

Your menu should feed your brand as much as it feeds your guests. Let’s make that happen.